This is an initiative to support the resilient small businesses of Western North Carolina, many of which are struggling to recover after the devastating impact of Hurricane Helene. These small businesses are more than just shops—they are the heart and soul of their communities, run by families who have nurtured their roots in this breathtaking region for generations. Right now, they face an unimaginable loss of revenue as tourism—an essential lifeline for their survival—has all but vanished.

Every purchase, every new customer, is more than just a transaction—it’s a beacon of hope, a promise that recovery is possible. When you support these businesses, you’re not just buying a product—you’re helping preserve a way of life, a culture of craftsmanship, and the dreams of those working tirelessly to rebuild.

This is your chance to make a real impact from wherever you are. By discovering the unique artistry, dedication, and spirit that make Western North Carolina special, you’re not only purchasing something meaningful—you’re helping these communities survive and thrive once again.